When a replatform makes sense.
Standard platforms are right for many brands. A replatform is worth considering when your business has outgrown what the platform can do: complex product logic, a marketplace or multi-vendor model, stock held in several places, or integrations a standard platform can’t support.
MedusaJS is an open-source, headless commerce engine. It gives you control over the storefront, the commerce logic and how it connects to the systems your business relies on, without a platform licence.
A replatform can put organic search at risk if it isn’t planned for. Pulsehub manages the technical replatform and the SEO migration together, with the aim of preserving existing organic visibility and search signals through the move. Search results can’t be guaranteed, but SEO is part of the migration scope, not an afterthought.
- Complex product configurations and dynamic pricing
- Marketplace and multi-vendor models
- Multi-location inventory and international duties
- Connections to CRM, payment, inventory and bespoke operational systems
- SEO migration, to preserve existing organic visibility
Our work
Replatforms we have delivered.
By The Namesake: Shopify to MedusaJS. Pulsehub migrated By The Namesake, a luxury leather brand, from Shopify to MedusaJS, then built a bespoke jacket configurator with dynamic pricing and manufacturing integration on top. SEO migration was part of the scope. Read the By The Namesake case study →
Curated Crowd: PHP to Medusa. Pulsehub replatformed Curated Crowd, an international designer marketplace with 75+ independent brands, from PHP to Medusa, built around designer discovery, multi-location inventory and international selling. Following the replatform, Curated Crowd saw a significant improvement in conversion. SEO migration was included in the replatform. Read the Curated Crowd case study →
Questions
Frequently asked questions.
What is a Medusa replatform?
Moving an existing store or marketplace from its current platform, such as a PHP-based system, to MedusaJS, an open-source, headless commerce engine. The commerce logic, storefront and integrations are built around your business requirements.
Is SEO migration included when you replatform?
Yes. SEO migration was part of the scope for both By The Namesake (Shopify to MedusaJS) and Curated Crowd (PHP to MedusaJS). The aim is to preserve a site’s existing organic visibility and search signals through the move. Search results can’t be guaranteed, so SEO is planned as part of the migration, not treated as an afterthought.
Can you migrate a Shopify store to Medusa?
Yes. Pulsehub migrated By The Namesake, a luxury leather brand, from Shopify to MedusaJS, then built a bespoke product configurator, dynamic pricing and manufacturing integration on top. Read the case study.
When is Medusa a better choice than Shopify?
Shopify and other platforms are great for many brands. Medusa is a better fit when you need more control, flexibility or complex functionality, such as complex product configurations, marketplace or multi-vendor models, or custom connections to operational systems. The right platform depends on your requirements, cost, internal capabilities and ongoing ownership.
Is there a licence fee for Medusa?
Medusa is open source, so there is no platform licence to pay for or be tied to. Hosting and ongoing support are discussed as part of each project.
Does Pulsehub work with us after launch?
Yes. Pulsehub works as a long-term technology partner, involved after launch to help you evolve and operate your platform.
Where is Pulsehub based?
Pulsehub is based in London, United Kingdom, and works with brands globally.
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