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Curated Crowd · Fashion marketplace

Scaling discovery for an international designer marketplace

Curated Crowd brings together independent designers and conscious consumers. Pulsehub replatformed its marketplace from PHP to MedusaJS, including SEO migration, creating a more flexible commerce experience built around designer discovery, multi-location inventory and international selling.

Visit Curated Crowd (opens in a new tab)

Curated Crowd storefront homepage with the Curated Crowd wordmark and collection tiles showing gold earrings, a knit scarf and a bracelet
independent brands
75+
replatform
PHP → Medusa
increase in conversionFollowing the replatform. See the outcome below.
+340%

The challenge

A marketplace is harder to run than a shop.

A multi-brand marketplace has to do several difficult things at once. Shoppers need to discover designers and products they would never find on a conventional shelf, while the platform behind the scenes has to keep track of products from many independent brands.

Curated Crowd’s model added further layers of complexity:

  • Product discovery across 75+ independent brands
  • Stock held at different locations
  • International duties on cross-border orders
  • Orders containing products from several brands
  • Preserving organic search visibility through the replatform

The storefront

Curated Crowd in use.

Screens from the Curated Crowd storefront, from designer discovery through to a cart that accounts for international duties.

Curated Crowd storefront homepage with the Curated Crowd wordmark and collection tiles showing gold earrings, a knit scarf and a bracelet
HomepageEditorial collections and a worldwide shipping offer.
Curated Crowd designers page introducing the independent designers and artisan brands, with AG Studio, Artwear Gallery and Atelier Handmade
DesignersThe independent designers and artisan brands behind the collection.
Curated Crowd designer page for AG Studio with the designer’s story and an All Pieces collection of 42 items
Designer pagesA designer’s story, with their full collection.
Curated Crowd product page for the Havana Linen Set in Lavender by AG Studio, with colour and size options and a description
Product pagesColour and size options, by designer.
Curated Crowd cart with duty calculated for Austria, a shipping line and a total that includes duties and taxes; the item is made to order and ships from the designer
Cart and dutiesDuty calculated for the delivery country, shown in the total.
Curated Crowd storefront on a phone, with a banner stating prices at checkout include all duties and taxes and a Cosy Season collection hero
On mobileThe same storefront on a phone, with duties and taxes stated up front.

The solution

A platform built around the marketplace model.

Pulsehub replatformed Curated Crowd from PHP to MedusaJS, shaping the commerce experience around the way a designer marketplace actually works. The project combined marketplace engineering, commerce replatforming and SEO migration, with SEO migration included in the replatform to preserve the marketplace’s existing organic visibility and search signals.

  1. 01

    Designer discovery

    An experience built around finding designers and their products, rather than a flat catalogue.

  2. 02

    Multi-location inventory

    Stock is held across a UK warehouse and with the designers themselves, who ship direct. The platform accounts for where each product is held, helping support accurate availability and fulfilment.

  3. 03

    Dynamic international duties

    International orders introduce complexity around duties and product location. The platform dynamically calculates duties based on stock location and the customer’s destination.

  4. 04

    Multi-brand orders and fulfilment

    A single customer order can include products from several brands, with fulfilment handled accordingly.

  5. 05

    Greater platform ownership

    Moving from PHP to Medusa gives Curated Crowd an open-source, headless foundation it can shape and evolve, rather than a platform that limits it.

  6. 06

    Pulsehub Intelligence

    Analytics insights and AI-assisted product descriptions for the Curated Crowd team, built on Pulsehub Intelligence. Learn about Pulsehub Intelligence.

Behind the storefront

Tools for the Curated Crowd team.

Screens from the Medusa admin, extended for how Curated Crowd works. The data shown is test data.

Medusa admin visual merchandising tool on the Designers page, showing a product order with Havana Linen Set products in a drag-to-reorder grid
Visual merchandisingDrag products to set the order they appear in on a designer's storefront page.
Medusa admin Pulsehub Intelligence page with a Refresh Intelligence button and a prompt to ask strategic questions about the business
Pulsehub IntelligenceAsk strategic questions about the business from inside the admin.

The outcome

Conversion increased by 340%.

Following the replatform, Curated Crowd saw a significant improvement in conversion, creating a stronger foundation for continued optimisation and growth.

Planning a marketplace?

Your commerce model is unique. Your platform should be, too.

Whether you need a bespoke marketplace, a booking platform or a premium digital experience, we can help you bring your vision to life.

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