About Pulsehub

A different kind of technology partner.

Pulsehub was founded by Ateeb Nawaz to help ambitious brands solve complex commerce challenges with the right technology, and a long-term partner mindset.

Founded by

Ateeb Nawaz

Nearly 20 years of ecommerce experience, from global marketplaces to luxury fashion, with a focus on building and scaling complex commerce systems.

As former Director of Product at Farfetch, I led digital product across marketplaces, payments, fraud, global expansion and post-purchase. I was responsible for 70% of the Harrods project and worked with some of the world's most recognised luxury brands.

Ateeb on LinkedIn (opens in a new tab)

Experience highlights

  • Nearly 20 years in ecommerce

    From global marketplaces to luxury and fashion.

  • Former Director of Product at Farfetch

    Led digital product and was responsible for 70% of the Harrods project.

  • MedusaJS specialist

    Custom commerce architecture for complex requirements.

  • Commercial and technical expertise

    Bridging business goals with engineering execution.

Why Pulsehub

Commercial experience. Real-world perspective.

Technical expertise is only half of the picture. Pulsehub is backed by senior commercial leadership that understands how fashion and retail businesses actually grow.

Scott Thomson

Consultant Commercial Director

32 years in fashion, ecommerce and retail.

Scott on LinkedIn (opens in a new tab)

  • FitFlop

    Employee #1. Helped scale the business to $150 million as COO.

  • Astley Clarke

    Investor and CEO who turned a £1 million loss into a £1 million profit.

  • Broad industry experience

    Commercial leadership and an end-to-end understanding of fashion, retail, brand growth and ecommerce.

Scott’s commercial judgement complements Pulsehub’s technical expertise, so the platforms we build are shaped by how brands trade, not just how software works.

Let's talk about your project

Ready to discuss what's possible?

Whether you need a bespoke configurator, a marketplace or a complete commerce platform, we can help you bring your vision to life.

Discuss your project