Armstrong International
Overview
Pulsehub partnered with Armstrong International, a leading executive search firm, to design and develop a refined digital platform that reflects the calibre of their brand and clientele.
The goal was to elevate their online presence through an elegant UX/UI approach that would improve user journeys, increase enquiries, and attract a greater volume of high-quality candidate applications.
The Challenge
Armstrong International required a website that balanced sophistication with usability.
Their previous digital experience didn’t fully communicate the firm’s positioning within the executive search market, and there was an opportunity to:
Strengthen brand perception
Streamline candidate and client journeys
Increase inbound enquiries and applications
Provide internal teams with greater content flexibility
Our Approach
Acting as a seamless extension of the Armstrong team, Pulsehub collaborated closely with stakeholders throughout strategy, design, and delivery.
Key focus areas included:
UX Strategy — mapping user journeys for both clients and candidates
Elegant UI Design — creating a refined visual language aligned to their brand
Data-led decisions — using insights to guide structure and functionality
Custom CMS Development — enabling effortless content management
The Solution
We delivered a sophisticated, high-performance website that combines aesthetics with functionality.
The platform features:
A clean, intuitive navigation experience
Clear pathways for enquiries and candidate applications
A scalable CMS tailored to Armstrong’s workflow
A design system that reflects their premium positioning
The Outcome
The new website positions Armstrong International with a digital experience that mirrors the quality and professionalism of their services.
It provides a strong foundation for continued growth, enabling the team to engage both clients and candidates more effectively while maintaining full control over their content and brand expression.